Wendy's has been reading Food Rules

So just saw this article about Wendy's wanting to get more natural with their ingredients and read some very funny things. First here's the full article from Yahoo.

http://news.yahoo.com/s/ap/20101110/ap_on_bi_ge/us_wendy_s_new_fries

Here's a quote from the article:

"We want every ingredient to be a simple ingredient, to be one you can pronounce and one your grandmother would recognize in her pantry," said Chief Marketing Officer Ken Calwell, who declined to say what the Dublin, Ohio, company was spending on the effort.